PROPERTY MANAGEMENT

HT Real Estate winner website

HT Real Estate required a complete redesign and enhancement of their website to improve user engagement, streamline multilingual capabilities, and integrate advanced SEO and email marketing features.

Background

Establishing a Digital Presence for Market Leadership

HT Real Estate, a premier provider of rental properties in Novi Sad, Serbia, sought to improve its digital presence. Renowned for high-quality properties and prime locations, the company needed a new website to support its growing portfolio and client base. The old site lacked modern functionality, making it difficult to attract new clients and optimize property listings for a global audience.

Goals

Enhancing User Experience and Driving Growth

HT Real Estate aimed to create a modern, user-friendly platform that would increase lead generation and cater to its diverse clientele. It was critical to improve SEO, streamline content management, and integrate email marketing. Additionally, the site had to support multiple languages to serve both local and international clients effectively.

Challenges

Overcoming Technical Limitations and Tight Timelines

The existing website’s architecture made it difficult for users to navigate and find available properties. SEO optimization was minimal, limiting the site's visibility in search engine results. The platform also lacked robust localization support, making it challenging to serve a multilingual audience. Furthermore, the project had to be completed within a strict seven-month deadline, without compromising on quality or functionality.

Solution

Leveraging Xperience by Kentico for a Scalable, SEO-Friendly Platform

Leveraging Xperience by Kentico, the team implemented a comprehensive overhaul of HT Real Estate's digital platform. The solution included a scalable web architecture, robust multilingual support, and streamlined URL generation for better search engine visibility. Key features such as sophisticated property search functionality and seamless email marketing integration were added to improve user experience and boost engagement. The platform was also optimized for easy content management, ensuring that site updates could be performed efficiently.

Results

  • 01

    User engagement

    10x increase in user engagement within the first three months
  • 02

    Visitors

    Exceeded expectations with the number of returning visitors in the first month
  • 03

    Languages

    The platform now serves users in multiple languages
  • 04

    SEO

    Enhanced SEO visibility resulted in a significant increase in organic traffic
  • 05

    Time

    Successful launch within 7 months

Testimonial

“The new website powered by Xperience by Kentico has transformed our digital presence. We've seen a significant increase in leads and user engagement. The platform’s robust features, particularly in localization and personalization, have allowed us to connect with our diverse clientele more effectively than ever before." - Marketing Director, HT Real Estate

Recognition

Award-Winning Site of the Month for July 2024

HT Real Estate’s new digital platform was recognized with the prestigious Kentico Site of the Month award for July 2024, a testament to the technical excellence and innovative design of the site.

This award highlighted the seamless integration of advanced features, such as multilingual support and enhanced SEO, which elevated the user experience. The recognition also underscored HT Real Estate’s forward-thinking approach to digital transformation, positioning them as a leader in the real estate sector.

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