The marriage of the two, commerce and experience is so natural.
Nate Barad
Director of Product Strategy @ Sitecore
Therefore, we see more and more content management system providers rebuilding their experience platforms around a commerce engine.
Conclusion
Nowadays, customers want more and more…
That hunger needs to be fed. Marketers will be informed about new ways of doing business in the digital commerce world. Big players will learn about what Sitecore has to offer, so we as developers need to be ready to embrace the challenge and dive in. This is a necessity, if we in general, want to bring more customers and set our businesses up to remain with or ahead of the curve over the next 5 to 10 years.